we have links out to a couple other places. Transcript. Transitioning from Google Analytics; Analytics Basics. Transitioning from Google Analytics; Analytics Basics. An attribution use case uses Adobe Analytics data to help associate customer actions to a successful outcome. An attribution use case uses Adobe Analytics data to help associate customer actions to a successful outcome. SOLVED Attribution IQ - Display impressions. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. You can apply attribution models to your column metrics like so: Click on the Gear of the metric Then at the bottom, you should see "Use non-default attribution model" This will bring up a window that will allow you to choose a Model and lookback window: You can create new columns using t. Views. a. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Sign in to like this content. . . Analytics Manager at Follett Corporation. e. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. It then leverages this intelligence to create a cross-device view of user behavior. Hello, this is Travis Sabin with Adobe Analytics Product Management. Why I Picked Adobe Analytics:. Hi, this is Jen Lasser with Adobe Analytics Product Management. You can edit column settings for an individual column or for multiple columns simultaneously. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. io) to make API requests which include calculated metrics with a non-default attribution model. Follow the other. Adobe Analytics virtual report suites with report-time processing: Processing rules; VISTA rulesIt's also odd that in adobe product release announcement it didn't specify. Adobe also recommends giving each dimension a display name to make it. Break down your data in unlimited ways for your specific needs; build queries using relevant metrics, dimensions, segments, time lines, and other analysis breakdown values. . Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Adobe Analytics virtual report suites with report-time processing: Processing rules; VISTA rules To evaluate accurate Activity Impressions and Activity Conversions metrics in Analysis Workspace, ensure that both metrics have Same Touch attribution models applied. First Touch Channel Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. Weird I couldn't find the linked post when searching for attribution IQ. For example, when you use “Last Touch” attribution, the model starts from each instance of a metric and walks backward sequentially in the hits until the model reaches the last value observed in the MID column. It could be a segment or audience that is sent to an optimization tool, like Adobe Target, to run A/B tests. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. “Adobe continues to innovate in AI, with, for example, Attribution IQ. For example: A visitor to your site clicks a paid search link to one of your product pages. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Developer. The Adobe Analytics team has made several accessibility improvements to Analysis Workspace, including improved keyboard navigation, color contrast, and screen reader support. Thanks again for hopping on a call and working through this with me. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences. Adobe recently launched Attribution IQ, a feature within Adobe Analytics to help marketers understand the customer journey in a nonlinear world. Segment comparison panel: The core feature in Segment IQ. And so that’s what I want to. Collect identities. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. For more information, please visit the documentation. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Quick Insights Panel in Analysis Workspace. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. 5% increase in online spending compared to last year, in. Available to Adobe Analytics Ultimate customers. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Figure 1: Example of how to use Algorithmic Attribution with a Custom Lookback Window in Adobe Analytics. This video includes additional explanation of key features in Adobe Analytics powered by Adobe Sensei, including Anomaly Detection, Contribution Analysis, Intelligent Alerts, Clustering, Segment IQ, and. I understand the reason of 'none' in the new attribution IQ report, but when we run it with Marketing Channel sounds like a code/project bug from a business point of view. With Attribution AI, marketers can measure and optimize marketing and advertising spend by understanding the impact. Attribution IQ is a popular feature within Analysis Workspace that allows you to apply any attribution model to a freeform table column to any metric or. Adobe. e. (Conditional) To edit. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. Features. 0. We recommend using Attribution IQ instead of the existing Marketing Channel attribution to fine tune your Marketing Channel analysis. Enjoy. e. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Transcript. Scatterplot visualization. Collecting additional datasets opens the door to performing more advanced types of prescriptive data analysis that use machine learning or advanced data models, such as marketing attribution and anomaly. OCTOBER2020. This includes the Date dimensions. . As you do this, you should now add a step of considering which attribution model works best in. It lets you apply multiple attribution models for any customized metric that Adobe Analytics. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. As of today, customers on our newest. Transcript. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. See moreAttribution IQ is available exclusively for Analysis Workspace, for customers have the following packages: Adobe Analytics Foundation Adobe Analytics. Level 2 7/27/18 12:48:52 AM. In this case, the attribution model isn't ideal for what y. The Attribution IQ overview; The Adobe Analytics Attribution panel guide. Attribution gives analysts the ability to customize how dimension items get credit for success events. Impressions can also be configured for email content. Luckily, Adobe released Attribution IQ. Before Attribution IQ (i. before July 2018), if you wanted to play with different attribution models, you had different options, from the simplest to the most complex: With barebones Adobe Analytics, you were limited to eVars’ attribution: first and last touch. 0 in web analytics and mobile app analytics. Give each dimension the desired attribution model and persistence. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. As you do this, you should now add a step of considering which attribution model works best in. CDA includes unrivaled capabilities and tools to help your enterprise understand multi. Best Practice #1: Leverage Attribution IQ for controlled analysis. Analytics tutorials. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. From this template, you can create your own tutorials, tailoring them to your organization’s unique use cases and. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Note that when I create a table with just 6th Feb as the date. Best Practice #1: Leverage Attribution IQ for controlled analysis. For Customer Journey Analytics, having. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. From the left rail pull in the attribution panel 2. This is a classic case of an image paints a thousand words. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Attribution IQ is a popular feature within Analysis Workspace that allows you to apply any attribution model to a freeform table column to any metric or dimension. ‘Workspace’, a reporting and visualization tool built into Adobe Analytics has an Attribution IQ feature. . Where you can find these new features within. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Adobe Analytics. Both of them take you to the in Adobe Analytics, where you can find further instructions. Attribution IQ is unintuitive in nature, especially when used with Marketing Channels. This video demonstrates how to use Attribution IQ in Calculated Metrics. Could you - 280351Give each dimension the desired attribution model and persistence. Bot Rules let you remove traffic from your report suite that is generated by known spiders and bots. User. Questions. Customer intelligence has never been more promising. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. In the left rail, click the plus sign (+) next to Segments: or. Adobe Analytics) to make data-driven decisions. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Use the cumulative average function to apply metric smoothing. This content is suitable for administrators, data analysts, marketers, developers, and architects. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. In this video, learn about the settings regarding referrers, setting them as either internal referrers (to power the pathing reports) or external referrers (to power the referrer/referring domain reports). Watch video tutorials for Adobe Analytics and learn how to. 6 or higher. It then leverages this intelligence to create a cross-device view of user behavior. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. This model gives 60% of the. We found that the main difference is that when you make a simple "URL-based" se. This includes the following videos and the videos around them: Using the Attribution IQ Panel; Adding side-by-side comparisons of Attribution IQ Models; Algorithmic Model in Attribution IQ; Custom Look-back Windows in. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. It's not possible to add a calculated metric to the Attribution IQ panel. 07-08-2018 05:59 PDT. Compare different attribution. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels?Level 2. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThat very much so depends on where the impressions are happening. For more information about Lifecycle metrics, please see the documentation. It was a pleasure working with you and I'm glad we sorted out the issue. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. This video shows you how to build a segment in Analysis Workspace from sequences of behaviors on your site or in your app. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. This association is a critical part of. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Web SDK (Adobe. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. e. internal search), not just marketing campaigns. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Created for: Beginner. Hi there. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. If you use a non-Adobe tag management solution, you must treat AppMeasurement updates as if you were using no tag management solution. An explanation of the parameters within the OVER() function can be found in the window functions section. User. Adobe Analytics offers a wide variety of attribution models that are. We noticed that it is not possible to apply the new Attribution IQ features on a calculated metric. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan. In Analysis Workspace, drag a Freeform Table to your project. Any existing calculated metric in the traditional Analysis Workspace is not ported to Customer Journey Analytics. Use the drag and drop features to analyze data easily and quickly. I was able to create an attribution panel within workspace, but I'm still wondering:User. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences. Apply attribution to a metric: Use a non-default attribution on any metric in a project. If you are just getting started with Launch, by Adobe, and the Adobe Analytics extension, this video can help you understand custom code window options, timing of code execution, etc. This document was written by:Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. This option will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in. But at the same time, an easier solution would be enabling the option to disable Attribution IQ for date dimensions. It is a feature in Attribution IQ that gives you a dedicated workspace to use and compare attribution models. Component dropdowns allow you to pick from a list of compatible components to build your analysis. If you use. ”. Developer. Transcript. In this work, we propose a game theoretic attribution model that can be computed at query-time. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. Internal Site Search. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; Hi, reading the Attribution IQ in the Adobe Experience Cloud help, it is mentioning Display Impressions as a touch point. First, be sure to check out the Attribution IQ features that will help take your marketing attribution. Use dimensions such as marketing channel, campaign, product, page, region, or any other dimension in Adobe Analytics to show how retention changes based on the different values of these. Learn the steps to implement your tracking templates from Advertising Analytics into supported search engines. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. In this video, get an introduction to conversion variables, also known as “eVars”. It lets you build customized requests from Adobe Analytics data, which you can insert into your Excel worksheets. Author. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThe distinct count operators in the segment builder allow you to segment based on the number of unique items within any dimension. Flexible layouts. Calculated Metrics now support any of ten rules-based attribution models. Hey everybody, this is Doug. Chatbots are the future where everybody’s placing their bets on. You can edit column settings for an individual column or for multiple columns simultaneously. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. It may be either because of the access configuration or Adobe Analytics license (package, SKU). Hi, this is Ashok Gorrepati product manager, Adobe analytics. Questions. My package is "Standard", and I can't seem to find the Attribution IQ settings either. Customer journey analytics provides a toolkit to business intelligence and data science teams that help them stitch and analyze cross-channel data. As a reminder the Classification Rule Builder is meant to help you create automatic and rule-based classifications that can be applied across multiple variables and multiple report suites. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More. That would suffice. Using the data you’re already collecting to your advantage is. For more. k. Adobe Analytics pricing and packaging. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Simplifying Adobe Analytics Attribution IQ with Football Sep 9, 2018 Leading Digital Like A Fighter Pilot Jul 17, 2017 Explore topics Workplace Job Search. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. but when I was reading through some documentation I found info on Attribution IQ. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. As I said, I generally use Attribution IQ on Marketing Channels or Internal Campaigns to see all touch points as opposed to the last touch. Lets say, a visitor landed Page A > Page B > Check Out > Thank You. Cross-Channel Attribution in Customer Journey Analytics. Create metric from selection is disabled when segments are used as rows of a table. It enables you to measure each touch point in a customer’s journey, even across channels. This option will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in. A quick walkthrough on using the Classification Rule Builder within the Adobe Analytics. Marketing Channels are a valuable and powerful feature of Adobe Analytics. Learn how to understand user behavior and gain insights by looking at key metrics such as top intents, parameters and user authentication. Best Practice #1: Leverage Attribution IQ for controlled analysis. Appending tracking code query strings are. You can also create hybrid models (for example, 50%. Attribution IQ offers 10 models that you can use with any dimension, metric, or event (including Props and eVars), in real time or retroactively, to measure the impact of your organization’s. Select the component, then expand the Attribution section on the right side of the screen. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. The Target variable sent to Analytics has a default 90. The Attribution IQ overview; The Adobe Analytics Attribution panel guide. Also, I suggest that you use 'Marketing channel instances' metric with Marketing channel/ Last touch Channel dimensions to check allocation because this metric measures the nu. In the left rail, click the plus sign (+) next to Segments: Go to Components > Segments, then click + Add. Changing the scale/axis on visualizations. Transcript. Courses Tutorials Certification Events Instructor-led training View all learning options. Learn. In order to future-proof your Marketing Channels implementation and to ensure that there is reporting. In the data table, right-click a line item and select Breakdown >. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsFully-processed, finalized data that is available in all Analytics interfaces. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. For example, when you use “Last Touch” attribution, the model starts from each instance of a metric and walks backward sequentially in the hits until the model reaches the last value observed in the MID column. This video demonstrates how to use Attribution IQ in Calculated Metrics. And today, this video will be focusing on how you can better understand your data using a Freeform table. Attribution IQ is available for all customers on the Adobe Analytics Ultimate, Prime, Select and Foundation SKUs. Adobe Analytics offers a wide variety of attribution models that are. You can use the features in Attribution IQ to get an accurately attributed instances metric for all merchandising eVars that use Conversion Variable Syntax. When users interact with your brand they do so in many ways and on multiple devices. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. 0 in web analytics and mobile app analytics. So the idea of Attribution IQ is market leading, ingenious, great, fantastic, we love it BUT it's really annoying not being able to use calculated metrics directly in Workspace. Illustration 7: Segment activated to Adobe Target and ready to be used to create personalized experience for this user group. As I said, I generally use Attribution IQ on Marketing Channels or Internal Campaigns to see all touch points as opposed to the last touch. Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization. Transcript. - 265229. Attend local and virtual eventsSimplifying Adobe Analytics Attribution IQ with Football Sep 9, 2018 Leading Digital Like A Fighter Pilot Jul 17, 2017 Explore topics Workplace Job Search. Apply attribution to a metric: Use a non-default attribution on any metric in a project. In this video I want to talk to you about defining your internal site search business requirements. Or I use Attribution IQ to get a longer attribution model on the above (Marketing Channels in my set up are. Last update: 2023-06-08. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Transcript When you are doing analysis. This session is for Adobe Analytics users and data analysts looking to learn about best practices in Attribution IQ. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. 11 hours ago · Shoppers spent a record $5. “Adobe continues to innovate in AI, with, for example, Attribution IQ. These metrics contain information on the app user’s lifecycle such as device information, install or upgrade information, session start and pause times, etc. Support for multi-valued variables in Attribution IQ. Business. Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. Here, you can see some of these with the Adobe logo. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. Now, the template will be available to all Analysis Workspace users. Adobe Analytics. Transitioning from Google Analytics; Analytics Basics. Last update: 2023-07-24. Atribution IQ is a feature within Adobe Analytics that was built to help marketers understand the customer journey in a non-linear world. Preparing your Adobe Analytics data for a seamless move to Customer Journey Analytics is critical to data integrity and reporting consistency. To share a project, go to share, share project. That was probably enough some time ago, but in. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results. Share and act Marketing Attribution Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit. derived mid-values. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. It lets you build customized requests from Adobe Analytics Data, which you can insert into your Excel worksheets. The View Density setting under Project > Info & Settings allows you to control the vertical padding applied to the left rail and tables (Freeform & Cohort). CDA includes unrivaled capabilities and tools to help your enterprise understand multi. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results instantaneously) and. Attribution lookback window: The lookback window describes which groupings of hits are considered for each model. I’ll cover how attribution IQ from Adobe Analytics helps me understand that impact of touchpoints and users’ journeys. If you do not have access to Attribution IQ, please rely on A4T data in Reports & Analytics. The Attribution panel is an easy way to build an analysis comparing various attribution models. ) Attribution IQ uses a processing-time visit definition except when used in a report-time processing virtual report suite. Panel has a date range of 6th Feb. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. We demonstrate the effectiveness of Attribution IQ on real-world e-commerce web analytics datasets. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. They offer a revamped ‘Conversion Paths’ report and property-level attribution modeling. Adobe Analytics offers multiple ways to capture data from virtually any channel source to build a robust analytics data foundation. View Feature Access Levels' settings under Admin section on Analytics allows you to view the level of access to Adobe Analytics packages and features that your company is entitled to. We demonstrate the effectiveness of Attribution IQ on real-world e-commerce web analytics datasets. Hi I've just done this! in the case of my client we chose to override EVERY channel, so Direct/Session refresh didn't come into it. The Attribution panel is an easy way to build an analysis comparing various attribution models. So this will take you to the Adobe Analytics YouTube Channel, with a ton more videos that we didn’t include here. For ads being run on other domains, that would prove to be a bit more difficult, since you aren't able to s. From the Screen Shot, it is evident that Attribution IQ for your company is still not enabled. For more information, please see the documentation. For more information on this feature, visit the documentation. I’ll use the example of a retail app with multiple acquisition channels. g. GA4 Explorations provides Cohort, Funnel, and Path visualizations. Marketing Channels, it attributes some conversion to Session Refresh, which is unnecessary. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. You can - 326489. Visual IQ is an advanced attribution modeling software that provides a range of attribution models, including algorithmic attribution, which. Topics: AI Tools View more on this topic. Setup through the. [Explanation] “None” in Last Touch Channel report with Adobe Analytics Attribution IQ – Participation January 13, 2022 February 20, 2020 by Analytics Lord Recently, I came across a situation where the customer asked an interesting question, why “None” is showing up in the Last Touch channel report with Order participation. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Give each dimension the desired attribution model and persistence. This allows you to conduct side-by-side panel analysis across different sets of data. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. Perhaps the most critical component of understanding a customer journey is knowing who the customer is at each step. Our demo of Attribution IQ runs in the Adobe Analytics production system. Adobe Analytics enables users to easily address accidental personal information (PI) data collection without the needs for professional consulting services. Marketing attribution helps you understand what your customers want and leads to smarter spend decisions. Contribution Analysis overview. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. Compare different attribution models side by side. Attribution IQ models can be applied to it at run-time. This template is available as a standard template in the New Project modal. Adobe Analytics is a. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. Last update: 2023-06-08. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Customer: Jason Jamnik. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. More recently, Attribution IQ has been a huge boost to Adobe Analytics implementations, providing much more flexibility when it comes to different attribution models and reporting windows.